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will fb say a person converted (lead conv) even if they didn’t convert but maybe they will in a day or a few days later? more info below
in adsmanager, fb is saying I got a lead but I didn't receive a lead. I know for certain there could be 1 reason and it's that all of my lead conversions are considered leads in adsmanager as long as they click "submit" on the form. so even if the person say did not enter a required input on the lead submission form (such as First Name), and clicks "submit" then it would be tracked as a conversion which could obviously be misleading. but my other question is
does fb say a person converted even if they didnt exactly convert on that day it was tracked but fb thinks that there is a high likelihood they will convert in the future? is this what fb claims is statistical modeling?
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