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Will Excluding Days from Google Ads Schedule Hurt Me?
Ok, maybe a basic question but for the B2B account I managed, I’ve discovered after a lot of trial and error that we get the best response on Wednesdays and Thursdays during normal business hours.
I’ve been reducing the budgets on Mondays, Tuesdays and Fridays to keep from pausing the campaign but the problem is, Google will still show the ads which brings down my CTR.
This is a lot of extra work and I don’t want to skew the results with low converting eyeballs.
My question is, would it be smarter to just exclude M,T, and F from the schedule?
Thanks!
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1 Reply
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The old approach was to exclude them or bid adjust them down significantly.
Current best practice is to let the algos figure it out; but that being said if you are on limited budgets and looking at broader geos and/or high volume searches (i.e. a situation where you’ll never capture the full volume with your current budget even on just those days) then it’s probably fine to do.
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Yeah, I’d say just use ad scheduling to cut those days out entirely. That way you can be 100% focused on your target days and hours.
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I tend to keep my ad schedules open and will place positive / negative bid adjustments on hour/day. I used day parting a lot in the past but felt it was leading to some negative performance.
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My clients don’t take calls on the weekend so we don’t serve. Still hit budget caps mon to Fri so not losing anything.
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Depending on how big the discrepancy is between your days of the week you will be best off either excluding some days or putting those days in their own campaign with a lower budget.
“Trust the algo” leads to inefficiency in areas like this.
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A/B test with an experiment
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Just use ad scheduling. I use it across various accounts for businesses that are open during weekdays. I never decrease budgets for lower performance days. Just use smart bidding if you set up conversion tracking and have enough conversion data. Over time, google will learn when and when not to push your ads.
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No I don’t think so I do it all the time for clients, no point in running ads when they’re not open.
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