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Will adding audiences and demographics prevent you from spending daily budget?
Or will it actually cause you to overspend?
This is for Google, btw.
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1 Reply
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It won’t necessarily do either. It definitely won’t make you overspend outside of the usual ways Google can exceed your daily budget.
If you set your audiences to Targeting, or exclude demographics, you reduce the number of users you’re willing to show ads to.
Depending what you’re spending already, this might help you focus the same spend where its most useful or it’ll reduce cost if you were pretty maxed out before.
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