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Why Do Influencers Scam When Their Reputation is Everything?
I'm genuinely curious about something—why do influencers scam brands, especially when their reputation is such a huge part of their success? Like, if I wanted to, I could easily reach out to future brands or agencies they're working with and share my experience. Wouldn't that impact their ability to get more gigs in the future? Not to mention, if a brand or person decides to publicly call them out, it could end up ranking on search engines (which hopefully this post will do).
I was recently scammed Rosalie Dupont (_rosaliedupont) from Quebec Canada and she agreed to take some photos in my merch. She said I had to pay first. It being only $90, and seeing her work with multiple Canadians brands already I was okay with it and thought there was no way I would get scammed. It was delivered in July and after months of excuses (sick, travelling etc) she blocked me and deleted her messages. Luckily I screenshot the convo early cause I got a bad vibe from her.
I know it's only $90, but I've read about brands losing thousands to scams like this. I just don't understand why a public figure who relies on their reputation and the public’s support would risk it all for a scam. Does anyone else have experiences like this? What’s the best way to handle it?
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1 Reply
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Post-social media business models favor instant gratification. People scam because their only thought is getting your money, not what comes after. Current internet culture prioritizes this kind of short-sighted thinking, and marketing (along with many other things) suffers because of it.
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At Jabburr, we’re looking at ways to code the platform so influencers can only work on commission with revenue share.
The fraud has gotten out of control between buying fake followers and fake engagement to stealing money.
Sorry it happened to you.
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Why do politicians lie when everybody can hear them AND their reputation is on the line? Because there are no meaningful consequences. Name one Influencer or celebrity that went away after a backlash…
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Any attention is good attention. You keep mentioning their name they keep making money
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Every heard of money?
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Because people are really really dumb. And they know that
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Greed
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Hasn’t stopped logan paul 🤷🏻♂️
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