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Who creates your content?
This sub usually talks about optimization from the systematic perspective. But who creates your content?
Do you write your own ad copy for instance? Landing page copy? How about graphic design?
We have the data and systems stuff down cold, and we have copywriters and designers. But we lack an architect for this sort of thing to make sure the messaging is consistent, differentiated, high quality, and compelling. What would you even call that role? Brand owner? Messaging high priest? CMO in training?
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1 Reply
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I do it all except for high level coding on some custom landers. From ad to landing page it’s usually all me
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I use AI as much as possible now.
Previously I had contractors I’d use for content writing, but now AI can get it pretty close, with just needing a tune-up. I’ve gotten so good with it that I’m actually finding the content creation some of the most fun parts now.
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I built a creative agency just for this reason. Lots of creative pipelines and our own AI bots to nail consistent brand voices
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In the near future AI apparently
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