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Which short-form video platform would you choose?
For a small business with no marketing budget and not much time, which platform would you choose?
We want to start making short-form videos to promote our business, but the content will be mainly educational. We make everything we sell ourselves, so we don't have much time on our hands.
We don't have experience in video making and we both find cameras scary, but we can easily learn the technical side of it.
Which one: YouTube TikTok or Instagram? Our target audience is probably over 30 and owns a house or a plot of land.
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1 Reply
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I will definitely choose TikTok without hesitation because it gets more traffic than other platforms. If you have a limited marketing budget and not much time, TikTok is definitely more suitable for you.
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Multiple platforms. Post the same content to each and hedge your bets. You are still using your energy, time, and money to make the video. Why not capitalize by posting on all platforms?
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Get Tiktok as your primary, but once you have the content, upload it to ig and youtube shorts adn see which one performs better, once the content is done… uploading to other socials takes no time
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