It depends on the type of business you want to promote… although instagram is really much better for promoting a business because these platforms have always had in their DNA to improve the image of people or companies in the end… If you’re into SMMA, I think it’s definitely one of the best platforms with Pinterest! And you can find ad creation software that can create creative content, write, and post to Instagram and other socialmedia platform on autopilot to make your job easier.