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Which Google Ads certification (measurement, creative, sales, search, display, video, shopping ads, and apps) would give me the most value when applying for entry level digital marketing roles?
Hello guys,
Been looking to add a few marketing related certifications to my LinkedIn and resume for entry level digital marketing roles and I have been looking at the Google Ads certifications under skillshop. However, there are many different certs I can get in this one domain.
There is Google Ads – measurement, creative, sales, search, display, video, shopping ads, and apps.
For those who actually work in the field, which certifications would give me the most value and what I should be focusing on for entry level digital and content marketing roles?
Would love to hear your opinion, thanks for any help/advice I can get on this!!
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1 Reply
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None. They’re all basically marketing tools by Google to “sell” you how awesome the latest tech in a platform is.
I had to do my annual resit of the basics Gads one a few months back and a good 20% of the questions were all fawning over how the “right” thing to do is use their new forecasting tool.
The Skillshops doesn’t teach you how to do PPC. At best it tells (competent) interviewers more about you depending on how you present the fact you’ve done them.
I.e. if you think you’re capable just because you’ve done the certs, we know you won’t be.
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If you’re looking at an agency, certification is probably required for some departments. Paid search almost always has to do all of the ad certs & analytics. They’re pretty technical and in the weeds so they may not be usual if you’re not looking to do exactly that skill set.
Maybe analytics because it teaches you about how to use the platform.
Agree with other commenters that you’re better off looking at LinkedIn courses to actually understand the reasoning behind those skills vs the technical implementation aspects. BUT if you’re going to an agency you might have to do them anyways.
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