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Which campaigns best suited for enterprise level B2B SaaS?
Im running ads for our B2B SaaS brand on Google Ads and LinkedIn. Absolutely shit luck in LinkedIn display ads for the past year and a half. Google search ads bring us a decent number of leads though. I find it funny that with LinkedIn's targeting for B2B we would actually be better off here but no luck. Been using display ads here but the reps are saying I should try document ads and the new thought leader ads. Any ideas if you've had luck with anything working?
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1 Reply
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LinkedIn is good to bring your potential leads down the funnel and increase the rate of calls.
So if you are running campaigns for upper funnel lead magnets then retarget those on LinkedIn and you’ll see some better results overall.
Additionally, LinkedIn conversation ads and message ads usually have better response than feed based ads usually since users get a direct notification of those.
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