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Where to start in improving SEO on our Magento site?
We were thinking about migrating our Magento sites to Shopify or WordPress as we have been suffering on it (duplicate links, slow pages, pages won't index, lots of bugs). But I've been doing some reading and found out that with a big e-commerce wholesale shop like ours, Magento actually is the best option in all aspects.
With that said, where do I even start? Hiring an expert Magento developer to fix our issues is on top of the list – but if that, I don't even know where to get them to start or what to ask of them exactly. We're also working with a web developer to improve the UX and design of our site.
I've just been with this company for a few months and the site has been so bad that I assumed Magento 2 was at fault, but now I realize it's their handling that was faulty. Any tips or advice will be greatly appreciated, especially with regards to SEO. Thank you!
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1 Reply
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So do you have a list of tasks that need completing? If not, you need an audit. You can do this yourself – but you’ll need a good understanding of SEO & preferably access to a tool like SEMRush or Ahrefs. Or you can hire an SEO or agency to complete this for you.
If you have a list of SEO recommended actions already – then analyse them against the business case. Some you will definitely have to ignore, as the reward won’t be worth the effort. For example, speed improvements for some sites will take weeks of work, costs tens of thousands – yet the benefits will be barely noticeable.
Once you have the list of tasks that you think are worth completing – work out who needs to do them. A lot of the content stuff can be completed with anyone who’s pretty familiar with the magento cms & your product line – perhaps internally? You might need a designer or front-end dev to help for some. You might need a Megento dev for some. But that’s how you come to find out.
And just to add – yes I agree that replatforming from magento to shopify, won’t magically solve all your problems. SEO is a process and doesn’t work like that
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Choosing the right agency has a lot to do with the success of your website. Magento probably provides SEO functionality, and you have to fill in all the data through the admin panel. There are the necessary fields that you should look for: meta title, description, indexing, and all.
First, you should look for the optimized development of the store and then add all the SEO-related stuff to the website. More on this, you can check the performance and SEO score in Pagespeed Insight, too.
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Magento… Now that’s not a name I’ve heard in a long, long time.
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> lots of bugs
step 1 is making sure the tech works.
I would first get a developer who specialises in magento to do a tech audit.
Not all tech issues are SEO related. When i ran a paid ads agency in the past, id never see a magento client that didnt have a part time, full time or magento agency.
Having said that, if you move to Shopify the tech issues all but go away.
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