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Where do you get your channel data?
I’m finding that clients are ever leading the conversation with which channels to use but will often use a LinkedIn or blog post as its source.
Recently Snap has become flavour of the month for some reason but the stats Snap provide seem inflated to say the least (examples it says there are 7m users in the UK 18-24 yet the Gov website says that there are only 5.3m of that age sum total in the UK)
I’m finding it equally hard to disprove things with data.
I use Statista as my main source of data but it’s a bit pot luck whether a study has been done your exact question.
What does everyone else use for data about social media?
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