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Where can I start – Paid Media
Hello! I’m Digital Marketing coordinator with a big dreams and challenges.
I’m working at Portugal for the past 4 years but I never pursued my dream: being a Paid Media Performance marketer.
So I managed in the past 40k budget but that was in several years ago.
How can I begun again in this area?
What are the courses that I should definitly make and carreer moves?I want to specialise in Paid Media platforms like Facebook Ads, Linkedin Ads, Twitter Ads, Search Ads, Bing Ads and Microsoft Ads.
Can you help me?
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2 Replies
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I just launched a [Google Shopping Course](https://www.udemy.com/course/google-shopping-course) on udemy for those who want to work in ecommerce and run paid ads. It covers a lot of what you want to at 2 hours. A good part of the course is on Google Merchant Center… since that is the heart and soul of shopping campaigns. If you are into ecommerce marketing, worth a purchase as you get a lifetime membership.
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I was in a similar situation to you about 6 years ago. I managed Google, Bing, and LinkedIn ads in-house alongside the other “digital marketing” tasks like blogging, email marketing, and content creation. But I never felt as passionate about the other tasks like I did with managing paid media. So I moved from in-house to an agency to become an expert.
There are hundreds if not thousands of online ‘mastery’ courses for the paid media platforms that your are interested in. And some of them are really good. But you honestly will never become an expert in them unless you actually do some real-life work with them.
My advice: find an agency hiring for junior talent. You already have some background, so it shouldn’t be too hard to get in with your experience. Then you will start to get real, hands-on experience that will be more valuable to future employers than some online course.
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