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When to use broad match/phrase match/precise match
I have opened an ad, I am doing B2B foreign trade business, the bidding strategy is max conversation, using phrase match, there were 2 conversions every day in the first two weeks, but the conversions have decreased since last week, there have been no conversions for several consecutive days, and occasionally there are not many clicks a day, and the click cost is high
- I am not sure when to use broad match/phrase match/precise match respectively. Should I use broad match when I have few clicks? What are the conditions for using these 3 matching methods?
- And how should I optimize the ad campaign?
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1 Reply
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google is removing/removed phrase match, replaced by broad
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Keep only exact and phrase only –
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