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What’s your proudest hack in PPC that drove insane results for your client?
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I guess we call every fucking thing a hack nowadays huh?
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Excluded all apps at once in all accounts at all times.
Negative placement exclusion.
Mobileappcategory::69500
Youre welcome.
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A few years back, we found a loophole that let us add any symbol to the ad copy.
We used emojis in all our ads and it greatly increased our CTRs. It worked really well.
Eventually Google caught on and closed the loophole.
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Being one of the first to aggressively manual bid on Facebook.
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I once ran a campaign called ‘Who wants to meet The Rock?’ for a talent agency. It broke facebook and generated over 150k leads in a month.
The question was hypothetical but the ‘implication’ got everyone’s attention.
Our CPC was less than $0.01
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This was years ago, but one of the companies I worked for – their previous account manager created separate campaigns by state. That’s fine.
Problem was he decided to put state abbreviations as negative keywords for each state. More specifically he had “IN” (Indiana) set as a negative keyword for all the other states.
Another instance, one of my former bosses meant to bid $2.50 on a given keyword phrase and accidentally entered in $250 instead. Of course it didn’t matter that much because it was a really specific tail term so we ultimately weren’t paying anywhere near that per click, but it was still funny.
Turning off search partners, and disabling the display network for campaigns was also a big one.
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When I discovered MER was outstanding due to declining ROAS.
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I hired a ninja ???? white label partner. ????
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Just turned on my marketing brain for various clients. That’s the difference between educated and YouTube learned. Had a client with an older TA that didn’t respond well to fast paced buy now messaging. Changed that by implementing a tailored landing page and CR went up from 0.5 to 2 percent.
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Honestly… updating their website for better user experience and with better content
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Not a true hack, but I sometimes find that negative keywords are almost as important as the keywords you’re actually bidding on. Case in point, a semi-high spend client from 2018 or so with a strong brand presence somehow was matching to “fortnite vbucks” keywords. Without proper attention to detail within 1-2 days of launch, their brand budget could have been spent entirely on Fortnite terms.
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Switched from Target IS to Target CPA.
Campaign was running on Brand Keywords. Keywords stayed constant.
Target IS results:
90% IS
$140 CPL
30 conversions/mthTarget CPA results
70% IS
$40 CPL
100+ conversions/mrh -
Removed branded keywords from PMax, only bidding on shopping to display our products and let’s organic do its job. Plus setup brandverity to check if anyone is bidding on my branded keywords so I could report or activate a specific branded keywords campaign. This helped maximize my ad investment to not overly spend on people looking for us.
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for B2B campaigns, changing the hours/days ads are showing has a massive change. Still waiting for the day linkedin will actually release this feature out of the box..
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