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What’s your opinion on click fraud?
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The ads platform doesnt remove that much. You kinda have to live with it.
That being said – the only ad platform we use this day is Google Ads. Because on the other platforms its even worse and Google still gives us a really good ROAS.
Click fraud software doesnt really work that well in my experience. Tried it, didnt change anything.
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It completely depends on your niches, but many campaigns I work on have 80% invalid clicks(fraud) and that’s just according to google. I find another 30% that get passed google filters. In other words it’s a huge never ending uncontrollable problem
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Yes, I have a lot of thoughts on it. One of the brands I was working with had a competitor who ran a click fraud attack on our campaigns. That is when we used such tools. It depends on what you do to make sure that you are coping with such attacks. There are tools out there that can help with this.
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Google search is fine. Bing search is OK but potentially getting worse now that we’re forced to be opted in to their audience network.
Search partners on both Google and Bing is a straight up scam and should be illegal. There are huge networks of “partner” sites that send fake clicks and even worse, fake conversions that mess up your data and cause Google to optimize for junk leads if you forget to turn off search partners.
Google Display has a lot of fraud but is useful for retargeting.
YouTube has its issues with bot traffic as well but can be very effective if you are able to get the targeting right.
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