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Whats your fast + easy method for re-vamping poorly performing blog content?
Many of our company's blogs that once performed well have fallen off and stopped receiving impressions/clicks. Whats your method for getting your blogs back into ranks 1-5 in SERP? Anything that utilizes AI is a bonus
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1 Reply
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There is no easy way. IMO.
It’s a lot of work.
But once you are on it, you would do it for sure.
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Use analytics to find low-performing posts then optimize the content, titles and keywords using AI tools after that repost and promote the improved content to get it ranking higher….
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I just personally redo my keyword research, then rewrite. It will bounce from a ranking of 30+ to 5-10 after changing three or four paragraphs.
AI is a bad idea though.
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Check out top-ranking blogs for the keywords and take note of how they’re written:
* Are they blogs or landing pages?
* Are they high-authority pages like Wikipedia or SEO blogs?
* Word count?
* Do they include videos?
* How many images do they feature?
* How many headlines?
* What is the focus of their content/what questions do they answer?Make changes to your own content accordingly. Where possible, try to one-up the existing pages: answer questions more directly, use better formatting, etc.
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Easiest is to edit the post, update date, add “Updated 8/7/24” or the current date at the top of the post.
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**Revitalize Underperforming Blogs**
1. **Identify:**
* Use Google Search Console to find posts with declining performance.
* Prioritize based on relevance and potential.
2. **Analyze & Refresh:**
* Use AI SEO tools or ChatGPT to:
* Analyze top-ranking competitor content.
* Identify content gaps in your own post.
* Rewrite & optimize with AI assistance (always review & edit!).
3. **Technical SEO:**
* Improve title tags, meta descriptions, and internal linking.
* Optimize images and page speed.
4. **Promote:**
* Share the updated post on social media and your newsletter.
* Reach out to any new sources mentioned.**AI Bonus:**
* Repurpose content into different formats.
* Use predictive analysis for improvement insights.
* Generate new content sections with AI (with caution and heavy editing!).**Remember:**
* Prioritize quality content and user experience.
* SEO takes time, but consistent effort is key.
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