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What was the smallest change that had the biggest impact on your traffic?
What was the smallest change that had the biggest impact on your traffic?
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1 Reply
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PNG -> WEBP. was as easy as saving as a different file format. made big impact on LCP.
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I’ll take Core Vitals for 100, Alex.
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Page speed importance and mobile compliance. Had a big beautiful website full of lots of Goodies that I had to seriously redesign to it compliant to the new reality
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Adding more of my keywords to my Title tag
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Revisions.
When I came in, we weren’t doing much with our existing blogs. We largely had a strategy of creating a high volume of new content regularly.
I spearheaded efforts to revise and further optimize our existing blogs, with the primary goal of getting top-5 ranked blogs up to #1, getting top-20 blogs into the top 10, and getting low- or un-ranked blogs to start ranking.
Our traffic doubled in a matter of months.
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Don’t ignore your targeting, title tags, and meta descriptions. Some deliberate, data driven changes to those alone can have a big impact. Leverage GSC, ranking tools, etc to find best fit phrases specific to the page.
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Such a good question as it will lead to an actually valuable thread (need more of these!) looking forward to hearing everyone’s answers
Personally I love design & refused to sacrifice large png & animations for too long, only time I noticed direct and clear rankings changes was when I found a better balance and actually improved page speed especially for mobile.
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Years ago I had a very big well-known client that launched a new product line. Our technical audit showed how Google couldn’t crawl any of their links to the new section of the website because of how they were using JavaScript and also required a login. They removed the login requirement, added some regular old links, and Google finally crawled and indexed all their new product pages, resulting in over $1M in sales of this product attributed to organic search alone.
**Edit:** I’ll also share an inverse story. Also years ago, I had a client switch from HTTP to HTTPS without giving me a heads up. They were in healthcare so they *really* only wanted people to see the HTTPS pages as soon as possible, so using Search Console, they did a temporary removal of the entire domain under the property for the HTTP version, not realizing that those requests also applied to the HTTPS version even though it’s verified as a separate property. Disappeared from Google and lost all their organic traffic in a day. I got lots of panicked phone calls before I found the cause, canceled the request, and got them indexed again within another day or two.
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One single article related to bikinis in a video game made me realize the value of keywords for titles and descriptions. Could also say that targeting somewhat unexplored niches may also be in play there.
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Changed the H1 keyword on the homepage. Traffic dived deep …
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Adding “no” to the word “index”
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Good internal linking …100%
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Yes, small changes can have impact on your traffic.. If you also increase the speed of the website, you will see impression and clicks will increase
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On shopify stores, making a robots.txt that handles it’s eccentricities. It’s my opening move now and on existing sites? That clean up can almost double traffic over the course of 45 days, all while you work on the classic meta title and description pass!
It’s just… It feels so good.
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Removing the “no index” left on by the previous agency’s developers. No cap.
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