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What upsets you the most about this industry?
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False SEO gurus ruining it for the rest of us. It’s like a digital plague.
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Unpopular Opinion: SEO was all about tricking Google a year or two back. Now SEO is tuning into what truly Search Engine Optimization should be – “Creating the best content to satisfy the user and allign with the intent”
SEO is meaningful & best approach to achieve growth for any business.
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“miracle solutions” and “quick fixes”
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That irrelevant regurgitated material gets front and center. I’m so sick of reading and writing the same crap for better rank.
Remember the 2000’s? If you write it, they will come.
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For me it’s the Back linking bullshit – it’s a pain in the ass and I hate it
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SEO “experts” that email me from their Gmail account
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The recycling of the HANDFUL OF conference personalities and industry ‘experts’ many of which don’t get their hands dirty and parrot what Google says, combined with lack of modern entity based tools that are not priced only for enterprise seo. that can drive dynamic strategic insights while measuring impact In execution. Lack of freemium access to ubiquitous tools, and the worst is the slow uptick of the SEO workforce not sharpening their saw when it comes to ai search retrieval systems and the audience content nuances vis multi modal content optimization, which can strengthen search signals, as well.
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What upsets me is the number of so-called “experts” who lack real experience but still offer services. They often harm small businesses with their poor advice.
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What is out of your control. Tech companies change their algorithms and you can’t do anything about it. Content might be fine but you’re beholden to other forces. Can’t rely just on blogs.
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Any two bit wanker can slap up a website and proclaim themselves an expert.
The fact those same wankers can parrot the most useless information, get shown up to be completely wrong, and then carry on to the next completely useless piece of information.
That many small businesses can get ripped off and lied to by these clowns.
People who think they’re some sort of genius for being able to rank a bowling alley mechanic’s business in a town with one bowling alley.
The shitting on other people’s websites and claims of knowing what helpful content is or isn’t just by looking at a website in an industry they know nothing about.
The shameless arse licking of a massive corporate monopoly that has finally been ruled to be a monopoly.
I could go on.
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Before – SEO guru’s
Now – AI SEO guru’s -
The people who blindly follow what Google says. Little do they know, they are getting sent in the wrong direction constantly and consistently; on top of that they act act as enforcers of this propaganda on blogs, groups and forums. “Google said this…so you are wrong”. The leak just proved a lot of them are f**king idiots who do not test and just take the gospel and run with it. I guess it’s alright if you are an agency and you don’t have your own neck on the line.
The saying: **Those who can, do; those who can’t, teach**
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seos that don’t understand or dismiss the importance of the actual content on the page
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Misinformation
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It’s frustrating to see AI content demoting the human piece.
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