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what type of insight is very important from path exploration
google analytics path exploration. not sure how should i review the data . i've saw many term like: session start, button click, demo booked. usuaully how do you review and analze those data? please share
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1 Reply
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Create high quality dashboards in looker studio, event reports for actions and traffic reports for user journeys.
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# This is the Beginner’s Guide
**Key Insights to Focus On:**
* **Session Start:** Where are users entering your site? Are they coming from search engines, social media, or direct traffic?
* **Button Clicks:** Which buttons or links are users interacting with the most? Are there any “dead ends” where users are getting stuck?
* **Demo Booked:** How many users are reaching the desired goal (booking a demo)? What steps are they taking to get there?**Analysis Steps:**
1. **Identify the most common user journeys.** Look for patterns in the sequence of pages users visit.
2. **Analyze drop-off points.** Where are users leaving your site? Are there any specific pages or actions that lead to high drop-off rates?
3. **Measure conversion rates.** How many users who start a journey actually complete the desired goal?
4. **Compare different user segments.** Are there any differences in behavior between different user groups (e.g., new vs. returning users, mobile vs. desktop)?**Here are some YouTube search terms to get you started:**
* **”Google Analytics path exploration tutorial”**
* **”How to analyze user journeys in Google Analytics”**#
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