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What to do with an old post that ranks high without clicks?
Hey all! I’m currently optimizing my old posts for SEO and I have one that is ranking top 3 google, but the text is poorly written and it’s getting no clicks.
I have updated the meta description, I will also be updating the images of the post and so the featured image on google.
Should I rewrite the text as well? I’m scared if I do that I might lose the position on google search.
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Thanks for your input.
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1 Reply
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Why scared of losing high position? You’re not getting any click anyway. Just try your things.
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Consider that your top positions are SERP features. Have you looked at its top ranking SERPs? Add relevant schema to the page to enable more.
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Make the snippet look pretty and/or investigate the search intent.
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Are you sure anyone searches for whatever it is ranking for? If it ranks high and doesn’t get any clicks, changing the content won’t change that.
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I’m going through this with a few pages. One is top five, but the click rate is AWFUL (less than 1%).
1)Change only the image and monitor. In my case, I’m pretty sure it was the image. It was terrible and after reviewing I understood why no one clicked.
2)If that doesn’t work, I’d change the meta description. However, chances are, Google just takes what it wants for the meta.
3)What is the Title? Is it catchy? Maybe play around with it and see the results.
4) As far as on-page. The new Google Analytics 4 measures “engagement.” That is something I’m currently working on optimizing on these weak pages. You could make changes to the layout in hopes of keeping people on the pages longer.
The page isn’t bringing you traffic anyways, so just do it. Sometimes they are affected for the worse, sometimes nothing happens. That’s why it’s important to make one change at a time, so you know what did it.
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I make a point of trying to add links to highly related content from pages like that.
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