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What to charge per Reel for Instagram?
Hi everyone! Im a virtual assistant so I’m used to charging hourly to my clients, however I have a new potential client who I’d be creating some IG content for, mostly reels and writing up a corresponding recipe for their website. It seems most social media work is charged per post or posts per month. I have experience with reels the potential client has seen but it’s all been on my personal page, ie., never charged for reels.
I charge my virtual assistant clients $25/hr. The potential social media client has 37k followers & is a small/med business.
I’m thinking $100 per reel and recipe write up, that would include cooking, shooting the content, editing, using a trending audio & relevant hashtags, posting during peak hours, story share to promote reel and link to recipe on their site. I think the client would update the site with the recipe but I’d provide it fully ready for publishing.
Anyways, is $100 per reel & recipe write up fair? The assumes the work takes me 4 hours if comparing to my $25/rate.
Any and all input is welcomed! Thank you!
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1 Reply
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If your freelance you need to be charging more, like at least 30 if not 40 and 50 an hour. You have no benefits or even an employer to cover admin expenses and etc. Hell even a plumber costs more per hour for their specialty skills.
as for the rest, I’d be charging at least 200 a real if not 2000 a video* (Reels are just one form of distribution but not the product you are making and selling). I’d also work out a change order fee, so if they want to change stuff after you deliver the video it’s X price. so like maybe $50 per change if your charging 200. And that would be like 50 to change the music, another 50 if they want to change the edit, 50 to change out fonts or text (assuming they approved the originals you used before delivering the final. You can’t deliver comic-sans every video just to make another 50 on a change order, lol).
Who is capturing the content for you, will it be video they send you or what?
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Don’t forget the cost of the food.
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I’m an influencer who also owns an agency that runs social for brands and creates content. My agency charges more than that per reel for content that will appear on the brands feed.
I would start at $500/video and if they counter at $300 tell them it’s $500 unless they commit to a decent number of posts and then you can meet them in the middle. So if they commit to say 8 of these you will accept $400/reel.
Be ready to defend that price. Explain your followers are right in their target audience and the brand awareness among them will be great for their brand.
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As a food content creator and recipe developer —$100 is not enough for all that work. You have to shop, purchase ingredients, clean, cook, photograph, record, maybe even make it again if it doesn’t work out. Then edit photos/vid, write the recipe and the caption—plus upload it all. That is easily 6+ hours of work. I would charge no less than $1k for something like that—and unless it was a simple recipe that took hardly any time, expense or cleanup—that 1k would not be for posting on my own page.
If they don’t want to pay you your worth then personally I’d pass on it and let them either do all the creation themselves (I’m sure they know how much work goes into it and that’s why they’re asking you!) or hire someone else. Just my opinion, though!
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$100 is way too low for a video and recipe write up. Shopping for food, prepping food, cooking, capturing video, editing, writing recipe, hashtag research, posting video etc. Since this will be your first video for clients, charge a minimum of $300 so that you can build your portfolio. Once you have some client commissioned videos in your portfolio, start charging more.
I also think you are under-estimating the time it will take to create a professional video. 4 hours is not enough time. Just lighting the set properly with test shots, prop/materials composition etc before you even start the production video, could take 1+ hours.
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$100 would be a rate to charge when you only need to
Video edit — not all the extra
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