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What metrics to track for top of funnel nonbrand
My company wants to run ads to our high funnel content blog using nonbrand keywords to drive traffic and brand awareness. My question is, how do you measure impacts to brand and what data points do you track? Just clicks? TIA
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1 Reply
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You can look at things like clicks, CTR, etc. But also look at what they do on the page for measuring success. Engaged sessions, Session duration, pages/session, etc.
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