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What is your most Unexpected Lessons from Google Ads?
Posted by OrdinaryActuator7868 on July 6, 2024 at 6:50 pmI've been managing Google Ads campaigns for a while and recently hit a snag: some of my best-performing ads suddenly stopped delivering results, and I can't figure out why.
I'm curious to hear from fellow advertisers:
What's the most unexpected lesson you've learned from managing Google Ads campaigns?
OrdinaryActuator7868 replied 12 months ago 2 Members · 1 Reply -
1 Reply
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samuraidr
GuestJuly 6, 2024 at 7:31 pmClient success depends heavily on client sales skill
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potatodrinker
GuestJuly 6, 2024 at 10:06 pm– 90% of doing well in this field is how you translate Google Ads techno-jargon into simple English for your clients or higher ups.
– don’t give tools access to insecure non-PPC people, clients, generalist senior managers. If you do, email a disclaimer that changes are tracked by the platform and tied to users, and that they’re on the hook for the consequences of any spontaneous edits or modification because Jesus Christ some clients at agency side will do the dumbest shit and try to blame tanking performance on you.
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mudmasks
GuestJuly 6, 2024 at 10:20 pmThat they will constantly “improve” the platform with automated features that make it more expensive and hard to do a good job.
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Ok_Device_2757
GuestJuly 6, 2024 at 11:03 pmI guess I was used to the fact that you’ll typically get good service if you’re a consistent customer. But Google will suspend your account and blacklist your domain for no obvious reason. You could be spending thousands a month for tears and they won’t flinch or care in the slightest when they suspend your account. Support will be simply unreachable for that account in particular. It’s wild to me but thankfully I haven’t had to deal with it much
Edit: I mean think about it. Google is paying their support in India what, like $4/hr? I’m spending thousands a month and it isn’t in the slightest bit their concern that there’s money left on the table. It isn’t like me or any of us intentionally violate ad rules. There are so many
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Ok_Device_2757
GuestJuly 6, 2024 at 11:06 pmFacebook ads: you can work incredibly hard and build dozens of campaigns to carefully skirt the cosmetic surgery rules for years but all it takes is one client to “accidentally boost” a post of an old before/after breast surgery post to have it all crash down permanently
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adreportcard
GuestJuly 7, 2024 at 12:38 amWhat you think makes sense, may be stunting your growth. Test contrarian ideas with experiments.
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Salaciousavocados
GuestJuly 7, 2024 at 1:28 amSpecialization significantly reduces your ability to accurately diagnose performance issues.
You can’t perform well without deep expertise, but you can’t be strategic without breadth of knowledge.
That’s because the ability to strategize is directly proportional to your ability to perceive and understand a situation.
Specialization limits your view of the situation, while breadth of knowledge expands your understanding of the big picture.
For this reason, the volume and frequency at which people, with the best intentions, give inaccurate advice is staggeringly high.
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YRVDynamics
GuestJuly 7, 2024 at 7:02 amMost buyers have failed to move on from SKAG, won’t accept Broad/ PMAX/Smart bidding are the way—-still living in the world of the $1 cpc. Failed to learn conversion tracking and the use of multiple landing pages is the way.
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Landus83
GuestJuly 7, 2024 at 10:48 amYou can be both an ceo and dumb.
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replayjpn
GuestJuly 7, 2024 at 11:19 amIf you are the client double check the performance reports with either the media or your own internal tools. I knew someone who got fired for completely making up the reports for a long period of time.
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DReid25
GuestJuly 7, 2024 at 11:27 amGoogle ADs like any ad doesn’t sell it drives!
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MallObjective6720
GuestJuly 7, 2024 at 11:33 amI am in phase of learning.I am here to gain some knowledge by reading comments of seniors 😊.
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