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What is your keyword match type and campaign structure you utilize on Google Ads? Ex. do you have separate campaigns for exact match and broad match or do you have everything together? Do you have exact match and broad match in the same bidding folders?
I’m curious how everyone does it differently.
I have the top volume exact match keywords broken out into separate campaigns with their own bidding strategies. I also have the lower volume exact match in the same campaigns as broad match. I wonder if I broke out exact and broad even more and gave each their own bidding strategy, if it would actually be beneficial, or actually not do anything.
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1 Reply
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I believe general good practice is to separate the match types into different campaigns. As well as brand/nonbrand
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These days with automated bidding and semantic match, i dont separate by match type anymore
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