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What is the the best social media tool?
Hi everyone, so I am doing a benchmark on the best social media tool to use for my company. I listed a few of the tools available on the market (hootsuite, emplify, buffer, sproot social, talkwalker etc.) and I have studied a little bit the features and specifities of each on, but I would really like to have your review on the one you use, why did you choose it, the features you like and the list goes on 🙂
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1 Reply
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I’ve used PromoRepublic and SproutSocial both professionally. I’m a much bigger fan of SS
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I love hootsuite, I’m sure everyone here knows of it but the scheduling saves me a ton of time and let’s me focus on other things throughout the day.
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I’ve used Hootsuite, buffer, and coschedule. Out of the 3, I prefer Coschedule every time.
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I invite you to check out RecurPost. We offer everything other tools offer, but when it comes to generating traffic from your existing content we do not have a competitor out there.
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The best software for you depends on your needs. How many social profiles do you have?
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Publer is great — you can add as many accounts as you need and we’ve had great reach!
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OneUp
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I have used Hootsuite. And it’s too easy to use and it’s also simple. So you can try it. It will save your time.
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Which social media you used most? For Twitter, I used TweetAttacksPro5. For Facebook&IG, I used FollowingLike. They are both easy to operate and their features are powerful.
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Sprout social is great
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At two global organizations, we use Sprinklr, very powerful if you have a bunch of teams that need to use it.
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Metricool has risen to my favorite over all of them.
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It really does depend on what matters most to you. If you are in need of a one stop shop for social listening, account monitoring, scheduling/posting, triaging to social support agents then I would recommend Sprinklr. It’s one of, if not the most, expensive tools on the market but it’s great. Their customer support is pretty bad in my experience though.
For just social listening, I would say Talkwalker for their data coverage (they recently purchased reviewbox and have all kinds of integrated review/survey listening capabilities). They cover an extensive range of digital broadcast data (radio, podcast etc). Great customer support, far better than Sprinklr. Otherwise Brandwatch – and they also have fantastic support. All tools have data restrictions around FB and IG for social listening unfortunately so be mindful of this when I say “great data coverage”.
For just scheduling/posting – hootsuite (and they are partners with Talkwalker so you can have an add on of either depending on which platform you begin with)
For just account monitoring AND scheduling (and nothing else ) – Socialbakers. Be mindful that anything you get from here, you can pretty much get for free via native analytics however. It is a great tool though for building dashboards. The data for your owned accounts is accurate here whereas it isn’t in Talkwalker (and in tw the data can be off by a LOT). An added feature of Socialbakers is the ability to do boolean search within the post comments and sentiment analysis. You can do this in other tools, but this was added around 18 months ago and is great for adhoc analysis
EDIT – YouScan seems much better than other platforms at crawling tiktok data. Unfortunately some of the bigger players claim to cover TikTok but bring in an embarrasing number of results across pretty broad searches. YouScan performs better than other tools for crawling this data; I assume they’ve prioritized this given TikTok’s growth
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