-
What is the Number 1 Rule to Improve E-E-A-T?
I am writing posts at my blog for almost 2 years. Because my blog is a relatively new one, I try to write on low competition keywords.
Most of my posts are in the 1 to 3 position when searched on Google. However, when my competitors write a relevant posts on the same keyword, they get above me, despite their posts being substandard.
The only thing I am lacking is the EEAT. Does anyone know how can I improve it?
(Note: I am writing long posts, link to highly authentic research posts, and my own posts as well)
-
1 Reply
-
Bump, i lost most of my traffic to May update last year. I have same question.
-
Hey there, I feel your struggle with the E-A-T (Expertise, Authority, Trustworthiness) part of SEO. It’s a tricky beast but manageable. Here’s my take:
You’re already on the right track with linking to high-quality research posts and writing comprehensive articles. That’s excellent! The key to improving E-A-T is to demonstrate your expertise and credibility convincingly. Here’s how you might be able to do that:
Author Biography: Include an author bio for every post you write. This should highlight the writer’s qualifications, experience, and why they’re an expert in this field.
References: You’re already linking to authoritative sources, which is fantastic. Continue doing so to lend credibility and depth to your content.
Reviews and Testimonials: Gather and display positive reviews or testimonials. They can seriously boost your site’s trustworthiness.
Accreditations and Certificates: Showcase any relevant accreditations or certifications you or your business have, if applicable.
Guest Posting: Consider writing for other reputable sites in your industry. This can increase your authority and help position you as an expert.
Update Regularly: Google loves fresh content, so keep your blog updated and revisit older posts to refresh them with new info.
Original Research: If you can, publish your own studies or data. This not only demonstrates deep expertise but can also earn you valuable backlinks.
Remember, E-A-T isn’t a sprint; it’s a marathon. It’s about consistently producing quality content and gradually building your reputation and authority. Stay patient, keep up the good work, and your E-A-T will rise over time. Best of luck!
-
Expertise and unique
-
Backlinks. Google is simply a robot (albeit a highly intelligent one), and strongly relies on the most trustworthy and authoritative websites to cast votes (backlinks) on what content is actually worth ranking.
-
EAT is just an urban legend. Google dreams of something, but applies something else. Top shitpost website ranking higher than qualitative, good SEO-practices, well done websites. You’ll always see examples of that. Focus on what your audience needs, do click-bait, launch multiple sites on the same topic, etc. That’s what works.
Log in to reply.