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What is the importance of Social media for startups?
Without further ado, here are a few things to keep in mind:
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According to research conducted by Data Reportal, there are 4.48 billion people who use social media platforms.
Around 73 percent of marketers feel that social media marketing has helped them grow their firm.
So, why are we debating these seemingly insignificant statistics? Because they give a clear picture of how social media marketing for startups can guarantee a significant increase in sales and revenue. Below mentioned points are the main aspects of the importance of social media:
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Brand awareness
Brand recognition is the most important aspect of social media marketing for startups. As a result, many worldwide firms rely primarily on social media platforms such as Facebook and Instagram to sell their products and services.
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Clinique, for example, used Facebook ad campaigns to launch a new product line in 20 international countries, achieving a 13-point rise in ad recall and a 36-point lift in add to carts. Aside from that, 44 percent of local businesses use social media to promote their brand. As a result, they become a hotspot for marketing your company.
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Direct communication
Communication is essential in any relationship, but it is especially important for consumers and suppliers. One can cut out the middleman with the use of social media. As a result, brands can have direct contact with their customers.
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Regarding product and service searches, Google has recently surpassed social media. Customers have used social media channels to communicate with the brand in 90% of cases. Furthermore, 63% of users believe that firms should provide customer assistance through social media.
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As a result, to establish brand value, you must use social media to obtain client input and resolve customer complaints.
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High traffic at a low price
It’s normal for companies to run out of resources. As a result, spending your money intelligently becomes vital, as does designing your effective marketing ideas approach. While most forms of media are prohibitively expensive, social media marketing is a cost-effective way to promote yourself.
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It saves a lot of money. Social media platforms such as Facebook and Instagram, on the other hand, charge for marketing campaigns. The advantage is that one can set his or her budget. Furthermore, if you use an organic method rather than bought campaigns, you will still get good results.
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If you plan and develop your content properly, social media marketing can help you obtain a better return on investment. It will attract the people who are most likely to become customers. Ensure to incorporate and generate eye-catching visual content, as this is the most likely way to capture the user’s attention.
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The relevance of social media marketing for startups and small enterprises is summed up in these reasons. But, first, let’s look at what kind of social media platform will most benefit their businesses.
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1 Reply
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Huh? People are debating this?
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Wait actually I asked chat gpt to type something like this up and it was sooooo similar LOL r/ChatGPT come get this one.
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