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What is one thing you changed in your social media strategy that facilitated growth/reach?
E.g. in my company it was posting more short (and better edited) videos on Facebook, the engagement simply skyrocketed.
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That is great insight, although obvious as people like videos and have short time span focus.
For me 2 things recently:
1) sharing relevant content from other accounts to stories gives you a lot of content and engagement (I just add my comments over it stating what I liked about it and why I want to share it with people)
2) We switched to content strategy that we developed based on our analysis of 1K accounts. Basically 4 content Mega Pillars with different roles: engage, entertain, sell, personalize. It really gets great engagement (10% followers check out stories), conversion currently is 4 – 5% which I estimate as good fo Instagram
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I can’t seem to find anything that works. The algo seems to downrank everything I do
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