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What is first party and third party data? How we can utilize?
What is first party and third party data? How we can utilize?
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1 Reply
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First party data is any data that your company has generated itself. A simple example would be a list of users who’ve signed up for your email list.
Third party data is data from outside your company. This could be an email list you’ve purchased. Also, any time you select generic targeting options in a platform, that’s third party data.
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