• Social Media

  What happened in marketing and social media last week? (Snap vs Pinterest)

  Posted by lazymentors on August 7, 2024 at 2:14 pm

  Top 6 Updates of the Week:

  • Instagram users in U.S. can now create AI versions of themselves.
  • Snapchat reaches 850M users, 11 million premium subscribers in Q2 with ad revenue increase.
  • Google introduces new reporting and genAI tools to Performance Max.
  • Meta’s ad revenue in Q2 increased to $39 billion, thanks to AI.
    * Family DAP (daily active people) was 3.27 billion on average for June 2024, an increase of 7% year-over-year.
  • Pinterest added only 4 million new monthly active users in Q2, a huge drop in platform user growth.
  • Microsoft shares Q2 earnings, reports an 10% revenue increase for LinkedIn and strong user engagement growth.

  Trending

  • Google Ads hit by major reporting glitch, exposing competitor data.
  • U.S. Senate passes landmark bills to protect kids online.
  • Pinterest and LinkedIn team up with Publishers to sell Ads.
  • Amazon Ads services revene grew 20% YoY in Q2, reaching $12.77 billion.
  • Google pulls back AI Gemini ad after backlash.
    * Apple also pulled back their ‘OOO’ ad for being called out as ‘outdated and stereotypical’.
  • Disney and Spotify partner with Yahoo for audio ads.
  • Outbrain confirms Teads purchase in a $1 billion deal.
  • LinkedIn introduces verification for company pages.
  • Snapchat publishes new study with National Research Group, sharing shopping insights, 82% snapchatters consider shopping to be a primary hobby, versus 59%.
  • British Library, Tate and 13 other museums in London and Oxford selects ‘Anything is Possible’ to handle their planning and buying.
  • Google introduces 3 new AI features to Chrome for product discovery.
  • US Senators propose new bill to combat AI deepfakes.
  • e.l.f. Cosmetics is celebrating Olympics with Hot Girl Walk championships.
  • Twitch mobile app gets a redesign, the new update puts their TikTok-style feed in the focus.
  • Snapchat adds new AR experiences for 2024 Olympics.
  • Vinted enlists Vicky Pattison to host new Channel 4 entertainment series.
  • Substack App introduces new mobile editor to write and publish posts.
  • John Lewis boosts retail media business with Epsilon partnership.
  • US Ad business lost 500 jobs in July as the labor market weakened.
  • Dash Drink’s brave OOH takes a stab at Coca Cola.
  • Reddit CEO says Microsoft and others need to pay to search the site.
  • Mischief US and Carter’s show messier side of childhood in back-to-school campaign.

  TikTok 🎶

  • TikTok launches new app centre for businesses, providing easy access to marketing tools.
  • TikTok presents their first-ever Visionary Voices Africa list.
  • TikTok and CreatorIQ publish new report on Top 100 brands winning big with Creators.
  • Justice Department defends TikTok ban law, sharing TT collected U.S. users’s views on gun control, abortion and religion.
  • TikTok launches In-app hub for Olympics, it includes a medal table.
  • TikTok is spending $20 million a month at OpenAI through Microsoft.

  • ISpot.tv to provide cross-platform ad measurement with TikTok.

    Instagram & Threads 🗂️

  • Threads App reaches 200M monthly active users.

  • Instagram is getting rid of ‘Posts count’ from Profile Page.

  • Threads releases TikTok-like blue search label to be seen above posts.

  • Instagram testing a new feed with reels that include notes from your friends.

  • Instagram Carousels got text overlays feature recently, now the feature includes new fonts.

  • Instagram now allows users to link their Spotify accounts for easy music discovery.

  • Instagram reels now have a prompts feature, next to polls. No idea what it does, prompts are show up just like captions.

  • IG Broadcast channel gets ‘imagine’ sticker feature.

  Meta 😅

  • Meta under investigation for running hundreds of ads for Cocaine, Opioids and other drugs.
  • Meta quietly scraps Celebrity AI chatbots as they fell flat with users.
  • Celebs are out, Business AI bots are In. Meta is developing AI bots to help businesses with transactional engagement.
  • Meta to pay $1.4 billion to settle Texas facial recognition data lawsuit.
  • Facebook’s U.S. Gen Z users are projected to increase from 49.0% (33.9M) in 2024 to 56.9% (40.5M) by 2028.
  • WhatsApp rolling out a feature to share voice messages with Meta AI.

  X (Twitter) 🕹️

  • Elon Musk accused of not labelling Deepfake video of Kamala Harris.
  • X aka Twitter disappeared from Mac App Store and then relaunched on macOS.
  • X expands Safety X support centre with new facility in Texas.
  • xAI considers buying Character AI.
  • X could soon launch ‘parody’ label for parody accounts.
  • Paris Olympic Medalists are getting affiliate badges.
  • Edit functionality for DMs is coming soon.
  • Elon Musk’s X suspended ‘White Dudes of Harris’ account and reinstated after backlash from Media.

  Youtube 🕹️

  • YouTube sports viewing soars as streaming moves to big-screen TVs.
  • YouTube announces changes to YPP suspension appeals and simplifies the channel page.

  Google 🔦

  • Google Ads introduces new consent settings tab in Data manager.
  • Google Ads to let you set up message assets to click-to WhatsApp for some advertisers.
  • Google is showing X carousels less often for news topics.
  • Google Ads introduces new surcharges for specific jurisdictions.
  • Google updates image search features and shares on insights on how they handle deepfakes.
  • Google Discover promoting AI overviews for Olympic Games in Paris.
  • Google streamlines ad creation with Merchant Center-Ads integration.
  • Cloud expands its database portfolio with new AI capabilities.
  • New Google Business Profile AI tool creates a menu from an image.
  • Google introduces INP improvement for Publisher Tag Ads Library.

  Agency News

  • ASOS hires Mother’s The Or as new ad agency.
  • Publicis Groupe hired as new media agency for Rocket Companies.
  • Krow Group hired as new lead creative agency for Benson for Beds.
  • Havas acquires Australian media agency and creative production company, Hotglue.
  • L’Oréal International distribution selects Wavemaker as EMEA Strategic Partner for Media Buying and Planning.
  • Spirit Airlines names Tombras Agency of Record.
  • Zaxbys appoints GS&P as new creative agency.
  • Ogilvy PR launches Influence Shield, a new offering to manage Influence Risk.
  • Hudson Rouge appointed as lead agency for Lobos 1707 super premium Tequila.
  • The AA appoints The Gate as CRM Agency.
  • McGarrah Jessee launches new social media agency, Look Squirrel.
  • Marketing Agency Myosin launches new platform that lets consumers give your media budget to Charity.
  • Stagwell revenue grew 6% YoY in Q2, thanks to new clients such as Chevy and Cadillac.
  • Corona Extra appoints GSD&M as the lead creative agency.
  • Boldspace appointed by Obrizum to rebrand AI-powered learning solutions.
  • VIVAIA appoints Edelman Australia as PR AOR.
  • Assembly appointed by Pipedrive, Tech Firm as global media partner.
  • Luton Airport Express selects Leith, Scottish agency as creative AOR.
  • ThePub adds content production mandate for TD in Canada.

  AI 🤨

  • WPP and Nvidia partner to generate 3D Ads using GenAI.
  • Google’s partnership with AI startup AThropic faces scrutiny from UK competition watchdog.
  • Software lab Forum3 launches Spok, an AI Marketing Expert.
  • Reddit acquires Memorable AI to enhance advertising performance.
  • Canva acquires Leonardo AI to boost its GenAI efforts.
  • Perplexity AI launches ad revenue sharing program for publishers.
  • Github launches GitHub models, a new generation of AI engineers.
  • OpenAI launches Advanced voice mode, currently rolling out to GPT Plus users.

  Microsoft & LinkedIn

  • LinkedIn is finally getting an easy to access ‘save’ button, available alongside engagement icons.
  • LinkedIn agrees to pay $6.6 million to settle advertisers’ lawsuit over alleged overcharges.
  • Microsoft makes Skype ad-free, good.
  • Nvidia and chip shares soar as Microsoft increases AI spending.
  • Microsoft's Azure networking took a worldwide tumble.

  Marketing & AdTech

  • MiQ to acquire Pathlabs, expanding programmatic excellence to Independent Agencies.
  • impact (dot) com unveils fully customisable customer referral solution.
  • Discord on Xbox will soon let you watch your friends’ streams.
  • The Guardian issues apology after ‘watch porn’ ad displayed next to child abuse article.
  • Etsy to launch paid buyer membership program.
  • simpli.fi expands CTV Product suite, giving advertisers greater pricing flexibility and more.
  • NBCUniversal tops Olympics record as ad sales surpass $1.2B.
  • Experian rolls out retail media network solution.
  • For National Avocado Day, Chipotle and Wonderskin launched ‘Lipotle’ Lip stain.
  • Hyundai splits CMO role into creative performance positions.
  • Pacsun partnered with Pinterest for ‘Better in Baggy’ fall campaign.
  • Kiehl’s launches first-ever intimate care line: Kiehl’s personals.
  • Rokt partners with Vinted, powering new revenue opportunities.
  • IAS announces mobile in-app support for first attention product.
  • Twitch loses 10% of market share to YouTube and Kick.

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  lazymentors replied 10 months, 4 weeks ago 1 Member · 0 Replies
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