• PPC

  What Facebook campaign objective should I use for a/b testing?

  Posted by AcropolisBuff on January 4, 2023 at 7:11 pm

  For A/B testing on different creatives, what campaign objective should I choose on Facebook to find the “golden creative” with the least cost?

  And is there a difference if my ultimate goal is for app download vs lead generation?

  Thanks Reddit!

  AcropolisBuff replied 2 years, 5 months ago 2 Members · 1 Reply
• 1 Reply

• 

  DigitalKanish

  Guest

  January 5, 2023 at 6:04 am

  Your objective would depend on your goal, if you are selling a product then go for conversions if lead gen you have two options – Lead gen or conversions

  Yes, objective differs if you have app download vs lead gen

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