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What does 10K/month mean?
I have a question
If someone says, that they have a 10K/month client. Does that mean sheer profit, is that including or excluding the cost of ads. Could someone explain?
Cheers
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1 Reply
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In my experience it means what they’re charging the customer, and doesn’t refer to profit margin.
For example, you charge the customer 10K/month. You have one full-time employee working on the account. You also have some travel expenses, the cost of the employees seat, and so on. Therefore there may only be 2K/month profit from this client.
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Typically gross revenue.
If I charge you 10k to run your ads, then you’d be a 10k-a-month client. Usually doesn’t include ad spend unless they say they’re like ‘managing X of spend per month.’
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I’d say the clients budget is 10k per month in GAds
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Depends who said it. Probably more common that includes ad spend just with the bell curve of budgets and size of businesses.
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It could refer to the revenue the client pays to the agency, or gross profit (after COGS), or the average monthly ad spend. When I say it about a client I spell that out for clarity.
For example, “that client pays us $10K/month” or “their ad budget is $10K/month” or “we net about $10K/month from them.”
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Imo it mostly refers to budget.
It literally means that the client is willing to spend 10 k on ad spend and hiring the company to manage this 10 k ad spend on their behalf
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