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What Coversions are included in conversion column of google ads
In the conversion goals section there are many conversion setups like lead forms from the website, phone calls from the website, lead forms (google hosted), phone calls (google hosted), store visits, and local action (google hosted). My question is what type of conversion from the above is shown in the conversion column that we see in the campaigns section
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1 Reply
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If a conversion is set to primary it’ll show in the conversion column. If you want to see all conversions (primary and secondary) enable the all conversions column.
If you want to see a more detailed breakdown you can segment the view by conversions.
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The conversion column counts the sum of them if you select multiple conversions. You have the option to break down the conversions
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