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Went viral on tik tok, now we get no views
I post for a company and and our average tik tok views were about 500-1000 per video. We just had one post go “viral” (200k views) on Sunday, and ive posted 2 videos since then which have both gotten under 20 views! I cant understand why this is happening, has this happened to anyone else?
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1 Reply
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Lord giveth and the Lord taketh away.
Unfortunately that‘s how the TikTok algorithm works and you‘re 100% at the mercy of said algorithm. Similar problems have also been posted here a lot. It‘s a frequently asked question.
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Views are meaningless. Followers are meaningless… but more than views.
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Thats how tiktok works, i have a video with 700.000 views, a few with 5 to 30k and most with 300 to 1000.
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Welcome to Tiktok. They choose what does and doesn’t go viral. Got 2M views on one video, barely got new follows, and everything after did less than 200-500…also noticed anytime I post something that starts picking up steam, they seem to pump the brakes on it if it has something questionable (example: comedy skit with swears, satire or parody of product, etc).
Had a video hit 10k in like 15 minutes and then they slammed the brakes. Had a video hit 30K in an hour, same thing.
Literally the worst of the platforms.
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The Lew Later podcast was discussing how some people are claiming that Tik Tok employees can manipulate which videos get viral and which don’t. Probably does not apply to you but speak volume about the algo and platform.
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You’ve been slapped with the “viral curse” friend. You go viral, this brings in a shit ton of low quality followers. By low quality I mean people who will tap follow on everything they like meaning they follow so many accounts they don’t/can’t see them all and thusly don’t interact with them.
The algorithm then farms out your new post to a small selection of these new low quality followers, they don’t interact with it because they just don’t see it, the algorithm then decides your post isn’t interesting and ceases pushing it to the wider audience.Just keep pushing on. I find Tiktok is the most dramatic and sporadic when it comes to post result consistency. Instagram tends to be more reliable with numbers but going super viral on there is far rarer.
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Welcome to variable reward lmfao this is how apps like tik tok Instagram etc keep you coming back wanting more. It’s the same concept that has people playing slots for 10 hours straight hoping to win that 2,000 they won 3 months ago. They will throttle a post here and there so u keep posting trying to get another post to go viral.
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I’m reminded of the following turn of phrase: “The first hit is free. The second will cost you.”
Such is the nature of social media.
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This is really interesting. There are a few things you could do next. If the like and comment ratio was good on the viral post, you can find a comment that has lots of likes (over 300 if possible) and make a video response. This should guarantee you over 2000 views as those who liked the video and the comment will most likely enjoy the response.
If your video got 200K views but less than 7K engagements, I wouldn’t consider this a viral post. it means your content got served to a lot of people and they may have spent time with it but didn’t find their time well spent. IE. like, comment or share.
Tiktok algorithm will serve your content to 10 people, then 100, then 1000, then 10 000, etc. People engaging with your content in the early stages help it be pushed further. It may be that your new content isn’t “hitting” the same viral audience. this is where trending sounds, well-known formats, and internet language come in.
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So you went viral once and you think it’s just some magical thing where all your future videos are going to go viral as well?
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Are you expecting all your posts to go viral?
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*Just want to preface this with, this is just my speculation. Idk how TikTok’s algorithm actually works.
I think this might be the case where the viral video worked against your account. That video brought in a ton of views/engagement/retention to the point that it screwed with your account. If the following videos didn’t perform as well as that viral video did within those certain “milestones”, TikTok will probably categorize it under something like “this video won’t catch these viewers attention”.
Someone mentioned here that you’ll probably have to start making video replies to certain comments, just to get your account to a more stable/realistic numbers again.
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This happened to me. I had a video go viral with 1.2 million views and 10% of likes. I gained 10k followers in about a week, and now I’m at 16.6k and only getting about 50 new followers a day. It’s all about live. When I go live every couple days is when I notice my posts getting views and hundreds of follows again
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