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Weird week on Google. Spend down 33% with no changes.
Anyone else have a weird week on Google? I manage 12 account, about 120k per month in total spend. Almost all of them are on max conversions by now and consistently spending their budgets.
This week I heard from most of my clients that leads were down. And they were. Spend was down by more than 40% on all of my largest accounts. With no changes. I have seen this happen from time to time not never like this across the board. Anyone else see this?
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1 Reply
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All normal over here
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Check your lost is due to budget. If it’s at 0%, probably a search volume thing
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Nope
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I experienced same this month, which compared to last is performing horrible so far without any significant changes. It happened same day Google had a pop-up asking if I wanted to continue using chrome as standard. Spend dropped dramatically along with performance. I think it might have something to do with core update or maybe seasonality.
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Performance actually improved over last week.
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Seasonality 🤔🤔
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I had this too, but also with crazy inflated CPCs. So our activity and conversions were even more down, because the spend was out of whack but we were paying way more than normal for a click, so … just an annoying time right now overall.
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All normal on my end. Actually had to turn demand gen off this week.
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