Forums Forums White Hat SEO Webinar and blog post ranking for the same keywords, how would you guys structure the content?

  • Webinar and blog post ranking for the same keywords, how would you guys structure the content?

    Posted by Royal_Concept2440 on July 26, 2024 at 4:23 pm

    We try to repurpose our content as often as possible. Recently, I've started repurposing my boss's webinars as full form blog posts on our site. So for example he will host a webinar with some guests on the definition of negligence, and then I'll convert that in to a blog post targeting 'what is negligence' or whatever keyword has a low enough KD.

    That said I've learned the issue of cannibalization first hand. Both the webinar page and the blog post are targeting the same keywords, just in different formats.

    Do you guys have any suggestions on how to reduce the cannibalization? I'm thinking about making the blog post canonical for the the webinar page. I've also considered completely redesigning the blog format to include the form on the same page as the blog post (it redirects to a YouTube video when completed).

    What do you guys think?

    Royal_Concept2440 replied 11 months, 1 week ago 1 Member · 0 Replies
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