-
Walmart Ads Pricing
A agency reached out to me to see if I could run Walmart ads for their client I previously managed their small budget Facebook ad campaigns. They’ve been given a credit for $200k or something around there I still need to get all the information. I have no experince let alone heard of an internal Walmart ads manager. I’m sure I can fulfil however I don’t know how to charge for this service given the complexity, lack of concrete experince and gig being through an agency or whether or not I should even take this on given I would like to narrow down the variety of my work besides it being on of the larger pieces of work I’ve been offered in a few months. Apperciate any recommendations.
I don’t use or post very much on Reddit so sorry for the format.
-
1 Reply
-
In terms of fee I would charge a build fee plus a percentage of spend each month. Walmart Ads are pretty similar to Amazon in that it’s keyword based but they also have some Auto campaigns. Once the campaigns are built it can be relatively hands off depending on the budget and goals.
-
Charge them a fee based in the spend, also Walmart ads are very easy to implement and optimize, just select branded and category keywords, choose the bid strategy, clicks, ROAS or conversions, and you are ready to run.
Log in to reply.