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Views on CTR and banner effectiveness
Hey people,
My name is Costa, co-founder of VisualEyes, an AI design assistant.
We performed a case study with Fandom, a fan based community with millions of visitors per month and increased CTRs in their display banners more than 20%.
If you want to learn how, feel free to check the article [here](https://medium.com/@costa.alexoglou/how-to-increase-ad-effectiveness-with-clean-designs-4033bbbc9ab3?sk=531460d310f65fc99dde17e1926f7f9e)
I would love to hear your thoughts and how you test design effectiveness before going live!
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1 Reply
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My initial thought is that CTR isn’t that important to an advertiser. All advertisers care about is CPA. That’s a broad overstatement, but its largely true.
I have seen ads where CTR is high, but post click conversion to the desired result is extremely low. The net effect of this is that a poor performing ad sucks up all your spend and kills performance. I find this happens when the banner is a little too catchy, and not focused enough on your product, resulting in people clicking on it that aren’t actually in your target audience.
You need to find a creative that drives conversions after the click. Then you can focus on CTR to maximize spend for that performing message.
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