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Value of links from press release
Have a question for everyone. My company just launched a press release about what we’re doing to help front line medical personnel with COVID. It got picked up by some huge, very high DA outlets. The links in it seem to disguised as links to pr news wire then redirect to us.
Question – do y’all think we’re getting that link benefit or just benefit from the brand mentions?
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3 Replies
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DA has nothing to do with the value of a link. Most news sites publish tons of press releases, so it will quickly be buried pretty deep on the site. Only way the links will have any strength is if any of the press releases happen to gain any links on their own.
From an SEO point of view, press releases are primarily valuable for reputation management and brand related queries.
As for the redirection having any value, that depends on what type of redirect it is. If they are meta redirects, then they really are not doing much of anything for you.
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Back in the early SEO days, links in press releases were a good way to boost SEO. Then for a few years, Google set out that they were detrimental (Matt Cuts era). Lately, the Google stance that they don’t hinder or help. They are ignored for SEO value.
So if they bring traffic, even through a redirect, then fine. But for SEO value, not much there to benefit from.
Hope that helps.
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For the press release that get shared and picked up most of them time it’s the prnewswire url— seems for about every 100 pick ups we earn 2-3 good links from sites doing a spin off and not just sharing the exact press release.
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