• PPC

  Using a Bid Cap on Snapchat Ads for a low campaign budget

  Posted by seohelper on May 14, 2020 at 2:56 am

  Does anyone have any experience with using Snapchat ads for CPA marketing? When I put everything together I realized that if I don’t put a bid cap on a campaign that I would probably lose money on what I am trying to promote. With Facebook ads I would always have a problem with putting a bid cap.

  fathom53 replied 5 years ago 1 Member · 1 Reply
• 1 Reply

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  fathom53

  Guest

  May 14, 2020 at 10:34 am

  Been runnings ads on Snap since last year and wrote a [Snap Ads Guide](https://www.takesomerisk.com/snap-ads-guide/). You can put a bid cap but like any ad platform, if you bid cap is to low. Then it can throttle your ad spend and who sees your ad. If your bid cap was $10 for example, well here are only so mean people at that price point vs $20.

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