• PPC

  Used car ad advice

  Posted by Danger_Mouse8 on February 2, 2023 at 10:21 pm

  We have quite a large stock of used cars, what would be the best way to set up our google ads campaigns so that the ads and landing pages are relevant?

  DSA, Pmax or just build the makes and models out in ads editor/excel?

  Danger_Mouse8 replied 2 years, 4 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Irontech613

  Guest

  February 3, 2023 at 1:19 am

  DSA is a good start. I would also consider testing Discovery Ads and GDN.

• 

  Bo_Babelitz

  Guest

  February 3, 2023 at 10:50 am

  I am managing Google Ads for one of my clients who is selling used cars & delivering to your doorstep.

  * make / model is a good start
  * augment with generic / upper funnel campaigns (think finance / lease if you offer – also “used cards” etc)
  * some DSA to find more relevant stuff
  * Discovery w custom segment targeting competitors terms / websites has been amazeballs

  All depending on your budget of course. Make sure to start out with campaigns / keywords that target bottom of funnel (think “buy used BMW under 10K” or something)

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