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  • UGC on IG

    Posted by Sin0fSloth on May 19, 2023 at 5:13 am

    I’ve been exploring the use of user-generated content (UGC) on Instagram to enhance my brand’s authenticity and create a sense of community.

    Have any of you incorporated UGC into your social media strategies?

    How did you encourage your audience to share content, and what tools or techniques did you use to curate and showcase UGC effectively?

    Sin0fSloth replied 2 years, 1 month ago 2 Members · 1 Reply
  • 1 Reply
  • waxbook

    Guest
    May 19, 2023 at 5:24 pm

    I loooove UGC and so does my audience, if you’re looking to create a sense of community you’re on the right track. But I work at a school board where our primary audience is parents and family members of existing students so take it with a grain of salt. I always say our social presence is 70% PR and 30% marketing.

    How I do it:

    – Add prompts in my weekly newsletters. We lean heavily on Days of Significance that line up with what students are learning about in school, events or any special programs.

    – I spend a BIG chunk of my day scouring socials for things that staff members have shared about their class. There are usually a few feel-good posts per day that can be transformed into a proper long-form post. I typically just DM for permission and they always say yes because it looks so good for them.

    – Tapping the eager beaver teachers and principals on the shoulder to send me things based on events/projects they’ve hosted in previous years.

    – Visiting classrooms and school events to make content with them. Right now I’m interviewing kindergarten students for a FAQ series intended to help parents with the transition to kindergarten šŸ˜€

    There’s prob more, I’ll add to this if I think of anything.

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