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Twitter in higher ed
I work for a very small specialized college with a few graduate level programs in the health sciences. Twitter is by FAR our weakest platform, we hardly get any numbers there. My background before working here was in k-12 and conventional wisdom has always been that we use twitter to communicate with professionals and partner organizations and institutions mostly, not students, families or prospects. I would tweet to communicate with the region’s teachers, principals and DSs.
But I’m on twitter as a user personally and it feels as vibrant as ever, including among young people (I’m in my 30s but I definitely see a strong gen z and even older alpha presence in certain communities). Is it worth rethinking our strategy there to be less “news room-y”? Twitter is very silly and full of memes that we never participate in because it doesn’t match our written content strategy for the channel.
What’s everyone else’s experience on twitter professionally?
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1 Reply
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My experience is similar to yours. Worked in higher ed social and Twitter engagement was usually low — but I always enjoyed it and felt it brought value – not least as an emergency communication channel.
In addition to the news and professional stuff, how are you supporting recruitment efforts on Twitter? That’s the money.
As a small specialized college you have a bit of an advantage if you can hone in topically on your grad programs vs having various colleges (and twitter accounts) for a gazillion unrelated departments.
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