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Trying to understand the ideal save and share rate on Instagram
We’re all well-versed in the common engagement metrics on Instagram (likes, comments, reach) and the associated ideal percentages. But what about saves and shares? Is there a standard rate that brands prefer?
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1 Reply
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Engagement rate on Instagram depends on several factors including the timing of each post, how often you post, the size of your follower base, and how your audience interacts with your content. It essentially measures how much interaction a piece of content gets relative to the number of followers or audience size. If you’re looking to grow your followers and reach a wider audience, you could consider hiring agencies like Ascendviral.
Growth in follower count is crucial, and you need to tailor your content to resonate with your followers and audience. This will drive comments, shares, likes, and other engagement metrics. When working with brands, the preferred rate can depend on the brand’s objectives, the type of content they are sharing, and the interests of the target audience.
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