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Trying to improve Google Ads daily budget pacing. What is the best tool/API/script?
**CURRENT APPROACH/ISSUE**
I oversee 100 Google Ads account for 50 customers. Each customer has 2 accounts, one for search, and one for display. Search and display are separate since each has its own monthly budget and breaking them out makes pacing easier when pulling from the MCC and makes billing easier at the end of the month. To manage these budgets, each analyst has an account label applied to their respective accounts, which they filter to and then do a data pull which they copy/paste into their respective budget spreadsheets which then uses formulas to help with pacing. This is inefficient.
**WHAT IM LOOKING FOR**
I would like to combine Search and display accounts for better attribution without making daily budget pacing and EOM billing more complicated. I there a script/API/tool that does the following: Pulls spend and CPA data from the MCC Splits search vs display spend even if they are held in the same account Sorts data by MCC label (ex: Spreadsheet 1 should only pull data from accounts with the label “Analyst 1”)
1. Pulls spend and CPA data from the MCC
2. Splits search vs display spend even if they are held in the same account
3. Sorts data by MCC label (ex: Spreadsheet 1 should only pull data from accounts with the label “Analyst 1”)**TL;DR:** Looking for budget pacing automation that pulls form MCC, while being filtered/sorted by account label and sorts by campaign type (search vs display). Ideally this would import directly into a Google Sheet or excel.
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