• PPC

  tROAS guidance please

  Posted by seohelper on May 12, 2020 at 7:31 pm

  hello

  i’m using target ROAS in lead generation search campaigns and have some mixed results and therefore some questions:)

  1. how i can help the algorithm to learn faster? as an example:if i cut off by ages and/or household income, i know i will limit the number of customers, but also the algo will learn faster, right? (google says you cant modify it, but it seems that i can, and google will keep an eye on it because what is excluded doesnt get traffic)
  2. you split your campaigns by device, like the old manual campaigns?
  3. what is the best approach for a faster learning. i’ve read that 20-30 conversions/day cut the learning period very fast, it is true?
  4. i know that my site converts, i can start with zero conversion to use this automated strategy?
  5. i have a roas of 150 set now on more campaigns with a budget of more then 10k, the actual roas has improved from 130 to 300 but the spending is in same limits(less the 500$/daily) and same volume of clicks. how to increase the volume?
  6. if i afford to run at loss for 4 weeks, is a good strategy to do that and maybe the campaign will be profitable after (i mean i managed to do it with ecpc, but i think i’ve missed a lot of good customers)? it seems harder and harder to optimize between keywords/ages/household (this are top 3 for me) because every modification i do to one of those 3 affect also the 2 and the results are mixed.

  seohelper replied 5 years ago 1 Member · 0 Replies
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