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Trademark changes coming to Google. Does this mean advertisers can use your registered trademark in their ads? And only if you report them it will get removed?
***Update to the Trademarks policy (June 2023)***
*On July 24, 2023, Google will update its Trademarks policy to only accept and process trademark complaints against specific advertisers and/or ads. We will no longer accept complaints against all advertisers in the trademark owner’s industry.*
*As part of the migration to a new policy enforcement system and as new submissions are made under the updated policy, trademark restrictions implemented prior to July 24, 2023 will be gradually phased out for most advertisers over the next 12-18 months. Visit the Google Ads Trademarks policy for more information.*
Just trying to see if I am understanding this change correctly.
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1 Reply
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Looks like it. It’s a double edged sword though.
On one end, it’ll enable affiliates and partners to market more freely. But also increase the overhead for companies to keep track of any advertisers/competitors using their names.
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It just means you cannot protect your trademark against all advertisers in one shot. You will need to identify each advertiser individually in complaints.
In other words, you will need to constantly monitor and defend your trademarks against new threats.
Very lazy Google!
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