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Tracking purchases back to ads on a separate domain.
Hi all,
The company I work for has 2 separate websites, one to run PPC ads to, and another for organic traffic due to Google Ad restrictions. They do not link to one another.
Is there a way in GA4 to track if someone clicks on a paid ad, landing on the PPC site, leaves, then later googles the company and lands on the organic site to make a purchase? Can that final purchase be tied back to an ad? (Ad click -> Site A -> Browse around -> purchase from site B hours or days later)
The linker command won't work here as they're not directed to the organic site to purchase, but converting hours or days down the line.
TIA!
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1 Reply
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Alas, what you’re describing is the third party cookie, and that has already begun to crumble…
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Use UTM params and GA4’s cross-domain tracking to tie purchases back to ads.
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