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Tracking more than 1 conversion action as primary, what’s everyone’s thought’s?
Tracking more than 1 conversion action as primary, what’s everyone’s thought’s?
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1 Reply
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Yes —in the beginning. 30 for 30—-> you need 30 conversions in 30 days. You will not get this on Purchases automatically. You need to switch on ATC, IC and Payment method and turn those off as you get 30 for 30. As you reach those you turn off everything but purchase, why?
Cause your campaign will be fully optimized.
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It’s going to depend on the goals and bidding method. Purchases with revenue tracking is not the same as a web leaf. If revenue is tracked, most optimize for ROAS, if leads is the primary kpi, it’s CPL. I look at phone calls and web leads combined but would not measure them with purchases unless you are assigning weighted values to leads and calls.
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Yes, absolutely. If phone calls, emails, lead forms and sales are all relevant why not? You can always add values if you want to differentiate
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That’s how it’s supposed to work.
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This is very common for lead generation where there are multiple ways to convert and steps in the funnel
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Catastrophic for ecom
Beneficial for leadgen
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Very common practice if you have inbound phone leads, form leads, demo requests, free trials, etc. Less common with online stores where you typically only use sales as primary but may track secondary conversions for things like newsletter signups, phone calls, etc.
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