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to the most skilled ppc people, what would you consider someone that has reached the peak of PPC skills, in comparison to the best in the industry?
What is the standard you need to reach to be among the most talented/skilled of PPC people.
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1 Reply
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I am not one of the most technically skilled PPC folks. Nowhere near! I’d actually consider myself average on PPC in general, although I’m great at copywriting and strategy (and honestly, running an agency…)
That said…I know I’m biased, but I suspect my wife Anya (who published *Beginner’s Guide to Google Ads*, which was just translated into French as *Bien débuter avec Google Ads*) is one of the most technically skilled PPCers I am aware of. She has such a deep and broad knowledge of Google Ads (Shopping, PMax, video, search, etc) along with analytics/conversion tracking that she is really how our agency’s strategy offerings thrive.
Many have specific knowledge in subsets of PPC, but it’s really difficult to have deep knowledge in many areas.
If you can become an expert in even one or two subsets, you’re already in rare company!
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